Do you know what makes an Elevator pitch catchy? The hooking question intrigues the listener. An Elevator speech is a formal business proposal shared across a network of executives, potential clients, or customers. Elevator pitches are remembered and hence help in increasing brand value or Sales. Delivering an effective elevator pitch could be the best approach to explaining your expertise and skill set. How are you prepared for the elevator pitch? Do you need help? Here is your help! Read the article, as we have given you some compelling elevator pitch examples and factors you shouldn’t miss out on when writing an elevator pitch.
How to write a good elevator pitch?
A great way to start the elevator pitch is, to begin with, an intriguing question. The listener shouldn’t feel that you are lecturing. Rather, they should view a real person as sharing their thoughts, including emotions, as they open themselves to the person they’re speaking with.Factors you should keep in mind while writing a good elevator pitch:
- Asking questions at the beginning helps the listeners relate to the scenario.
- Concision is essential
- The words should be easily digestible. You can connect the words with “baby food.”
- Avoid getting too deep into specifics. You can’t drag on the conversation or lose the prospect’s attention
- The pitch should include purpose, flow, and hook to attention
- Should show your value or your business’ value in under a minute
Let's consider the critical elements of a good elevator pitch:
When you prepare an elevator pitch, you should know what you want to sell or achieve with the proposition. Hence, determining your goal is the first step in creating an elevator pitch. Once you have a vivid picture of your purpose, follow the steps below, as they are the critical elements of a good elevator pitch:
Find out something that resonates with your audience:
Finding common ground between your product/service and your audience creates a connection, and it doesn’t have to be a clever one-liner. This strategy works as you present the problem’s solution to an audience who understands. Now, don’t be afraid to brag about your potential! However, you don’t have to sound arrogant but feel confident of your accomplishments and what you could offer to your prospects.
Never disclose the solution:
Now that you have created a connection with the audience, you have provoked them by sharing the significance of finding a solution to the problem. This will make them want to listen to your solution.
Introduce yourself or your business:
Now that you have shared your potential, they will want to know more about you. But nailing the previous steps is vital to making the audience curious about who you are and what you do.
Show the results:
You can back up your business by adding substantial results that your work or your company can deliver. Always use any numerical data and solid results you’d like to boast about. Mentioning numbers always provokes the listener.
Keep it conversational:
It never works better without asking questions. It also makes it lively and not robotic. Also, your questions must be specific. Once the questions are done, you should ask to keep the pitch conversational. Also, you should be ready for any follow-up questions with intriguing answers.
Plan and think of what could be some problems thrown your way. Learn and prepare your basics. The questions should be job-oriented if you have demonstrated your business competency in the pitch’s previous section. Therefore, brushing up on some interview-related tips is essential.
Be open to future sit-downs:
Offer contact details if the business pitch happened in an informal setting. Keep the business card ready for the client to contact you for further collaboration. It asserts your professionalism and preparation for the interview or meeting.
To create an effective elevator pitch, you need a template:
I understand the problem ______ in the market, which is very stressful for many/ for the target market _________. Our idea is to implement this ______ to bring them _______ benefit. Unlike our competitors, we have adopted the ______ statement because of the ______ advantage that it brings to the customer/society. So, how does your company view this _________ (product/idea you sell)?
Use the template but make it sound more natural. You can alter this that suits your voice so you can deliver it well without any trips.
Best elevator pitch examples:
You must understand lousy elevator pitches to know how a good elevator pitch can be. A bad elevator pitch would be like this: “It’s all about me and my journey, what I want to sell you.” Of course, the intention is to sell your idea, but the focus should be on how you project the value of your thesis or product. You can sell yourself if you build a reliable relationship with the listener.
Focusing too much on yourself might loosen your focus on the listener, and thereby you might not listen to their problem, which could lead to an epic fail. Therefore, think of the problems your market has and plan how you can draw attention to one of those problems, and then present your solutions to that problem. Let’s consider some great pitches:
Example 1: Elevator pitch of a mobile app developer:
Did you know companies are still facing a hard time tracking employees’ work time? It is even harder to track the working time of employees who work from home. We have tried and tested our mobile application that lets both employees and employers use it to track working hours and login credentials. Users can still enter data even when they are out of the signal range. The program captures data and is sent to the employer’s server whenever the user comes in the signal range. It is observed the application could reduce timecard inconsistency and paycheck errors by 90%. How is your company handling logging hours of remote employees/clients?
A reliable report says on average, a company misses 26% of its target due to a lack of clarity. Project management software helps in solving the problem. It also helps in retaining customers. Did you know that about 52% of customers attach themselves to a brand when they receive excellent customer service? How does your company manage customer data?
Short, Interesting, Personalized, and Confident are the critical elements of an effective elevator pitch. After all these efforts, if your pitch falls flat in the face, inform the listener that you can solve it. If the listener is still not interested? They are not your potential customer/right audience. Therefore, presenting your solution to the right audience must be your goal.